Building a brand.
When White Giraffe was introduced to Red Leaf Software they were just starting as a company and looking to establish a brand, starting with a logo.
Created a lead generation pipeline.
The first step was to build a new website that was simple to maintain and straight forward in messaging. The website would feature the company’s brands and its Salesforce expertise. The goal was to have content that attracted organic traffic and converted visitors into leads.
Flexible and Lean
Additionally, the client wanted to minimize the use of any third-party services, and did not have a need for a content management system (CMS). They wanted a simple website that would guarantee a fast load time.
The entire site was coded based on this request and the only third-party integration utilized as Google Analytics for tracking website traffic and Recaptcha for form validation.