As a result of my startup experience and entrepreneurial spirit, I have gained diverse experience in building and delivering software products. My rich multi-disciplinary background, including product management, user experience, design, marketing, engineering, and operations; gives me the ability to launch products that create a pleasurable experience for users and builds business value. I am a motivated problem solver that believes successful product delivery is done through an iterative process with a steady stream of user feedback allowing for continuous improvement.
During Startup Week Buffalo 2020, Aaron Smith co-lead a presentation with former colleague Adam Rasheed. Over the course of 45 minutes, the two outlined how the roles of the User Experience (UX) Designer and Product Manager (PM) are inextricably linked together in ways that are often overlooked.
This panel discussion dives into the changing Customer (CX) and User Experience (UX) landscape, leading to an engaging, lively discussion of the most pressing topics surrounding experience design.
Companies (large or small) are rapidly learning that in order to yield the greatest financial returns it is best to combine design and business leadership through a design-centric vision. A report by McKinsey & Company tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. Innovative companies have […]
On March 11th, 2020, I had the pleasure to speak in front of a group of SCORE mentors. The purpose of this presentation was to train this group on the value eCommerce has for an entrepreneur and the technical tools that are available to assist people to get started. At the time of the presentation, […]
Big data requires user based solutions that integrate all stakeholders in order to optimize the workflow and communication for all. Initiative It was identified the user found minimal to no value from the software the first time they logged in. The users did not find any value until the onboard process of the gig data […]
Recently, I went through a design exercise to revamp our software’s main navigation (GUI Chrome) and to set guidelines for for our design system. This is what I learned from that experience. How to think about the navigation for your enterprise software In order to improve the navigation of the enterprise software, you need to […]
Recently I had the honor to speaking to a group of inspiring visual creatives from the Art & Design Department at Buffalo State College. My purpose with this talk was to outline what the job of a creative within a growing software company. Along with giving them some tips and guidance that I wish I […]
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