Hey there, fellow marketers! If you’re reading this, chances are you’ve got your hands full with email campaigns and are always looking for ways to
In a nutshell: Quality web form design is crucial for efficient data management in marketing. Clean data leads to accurate targeting, increased engagement, and customer
In today’s competitive landscape, marketing plays a pivotal role in ensuring a brand’s visibility, engagement, and, ultimately, its long-term success. But are you constantly being
Have you ever wondered why thruways are littered with fast-food chains? The answer lies in understanding customers’ behavior and their decision-making process during quick stops
Data-driven decision making Marketing has always been a broad term, with the goal of growing consumer awareness and business revenue. However, with the digital marketing
During Startup Week Buffalo 2020, Aaron Smith co-lead a presentation with former colleague Adam Rasheed. Over the course of 45 minutes, the two outlined how the roles of the User Experience (UX) Designer and Product Manager (PM) are inextricably linked together in ways that are often overlooked.
This panel discussion dives into the changing Customer (CX) and User Experience (UX) landscape, leading to an engaging, lively discussion of the most pressing topics surrounding experience design.
Companies (large or small) are rapidly learning that in order to yield the greatest financial returns it is best to combine design and business leadership
On March 11th, 2020, I had the pleasure to speak in front of a group of SCORE mentors. The purpose of this presentation was to
Big data requires user based solutions that integrate all stakeholders in order to optimize the workflow and communication for all. Initiative It was identified the
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